TVC - Lexus LBX

Car Replacement Compositing

To better showcase the beauty of the Lexus vehicle, we decided to replace the filmed car with a computer-generated model. This approach allowed us to highlight the car’s design and features more effectively, ensuring that every detail was presented in the best possible light. By using a CG model, we could control the environment and lighting conditions precisely, enhancing the visual appeal and capturing the essence of the Lexus brand.